A Tale of Two Cities

Hello Dear Reader,

Thank you for taking some time to read my irregular blog. That said, I intend to post them on a much more frequent basis from now on.

This short tale consists of two cities, Brussels and London, where a number of professional noses did me a very great favour in sniffing 5 samples sent to me by a self-professed artisinal perfumer with whom I have been talking for 2 months and who has told me a great deal about his artistic skills. Unfortunately the commercial truth is that 2 out of the 5 samples sent did not cut the mustard, as we say, as good enough to sell. Asked to go check his credentials among the snifferati of the perfume world I went to a well-known perfume blogger who suggested that he/she must have been living under a rock for a long time as nothing was known.

Moral of the tale: go straight for the difficult questions regarding clients/references if you wish to get into a possible distribution discussion with someone. I didn’t but that’s life. I have my research findings from the exercise and knowledge is power, as they say.